Copy and Funnels for Health Brands That Can’t Afford to Get This Wrong
HealthTech founders, supplement brands, and functional medicine clinics bring me in when the stakes are too high for a junior writer or a chatbot draft. I turn your clinical work into pages, emails, and content that convert — and hold up to ad review.
1. Acquisition Funnel
Get new patients and customers through the door without your ad account getting flagged.
You get:
- Ad copy for Meta, Google, or LinkedIn — written to pass compliance review, not skirt around it
- A direct-response landing page built around your buyer’s problem, not your product’s feature list
- Checkout or lead-capture copy designed to remove friction at the point of decision
Good fit if you’re a telemedicine platform, functional medicine clinic, or DTC supplement brand launching a new acquisition push.
2. Authority Content & AI-Search Optimization
Rank on Google — and show up when someone asks Perplexity or ChatGPT a question in your category.
You get:
- Pillar content researched and sourced from primary medical literature (PubMed, NCBI-level, not repackaged competitor posts)
- “Quick-answer” summaries built into each page so both readers and AI tools can extract the point fast.
- An internal linking plan so authority from one page lifts your whole site, instead of staying stuck there.
Good fit if you’re a health tech platform, biotech company, or wellness brand trying to own a category, not just show up in it.
3. Retention & Lifecycle Email
Keep the patients and subscribers you already paid to acquire.
You get:
- A welcome sequence written around the specific problem your audience has — fatigue, burnout, gut health, whatever’s relevant to you — not generic brand-voice filler
- Cart and checkout recovery sequences triggered by actual behavior
- A working newsletter template so the relationship doesn’t go quiet after onboarding
Good fit if you’re: a subscription health product, wellness app, or DTC brand where lifetime value determines whether the business works.
4. Fractional Conversion Partner
For brands that need ongoing support, not a single project.
You get:
- Continuous copywriting across ads, email, web pages, and launches as they happen
- A conversion audit every two weeks to catch problems before they compound
- Direct access via Slack or email for fast turnarounds
Good fit if you’re: scaling fast enough to need a dedicated copy lead, but not ready to hire one full-time.
Limited to 2 brands per quarter.
Let’s Look at What You Have
I don’t force a package on you before I’ve seen your actual funnel. Book 15 minutes and we’ll find the leaks, flag anything exposed on compliance, and figure out the next right move.
Schedule a Free 15-Minute Funnel & Compliance Audit.